Madeleine Guthrie Ashton is a brand leader and strategist with over a decade of experience building culturally relevant, creatively driven brands with global scale. Known for her instinct for storytelling and her ability to connect creativity with commercial impact, she operates at the intersection of culture, brand, and growth—leading teams, shaping narratives, and bringing ideas to life across markets.
About Me:
Madeleine studied advertising, marketing communications, and fashion merchandising at the Fashion Institute of Technology in New York City. Holding dual U.S. and Australian citizenship, she developed an early international perspective that continues to shape her approach to brand building and storytelling. Her career path—from hands-on marketing roles to senior brand leadership—has been driven by curiosity, cultural fluency, and a belief that the strongest brands are built at the intersection of creativity, craft, and commerce.
Maje Paris - SMCP Group
2022-2025
Oversee 360-degree brand strategies around key moments and seasonal assortments to drive brand desirability across the US and Canada. Direct buying and allocation strategies for seasonal collections. Leading the marketing, PR, merchandising and buying team.
Senior Brand Director
Maje Paris, Sandro Paris - SMCP Group
2020-2022
Director of Brand Marketing & Communications
Directed brand marketing and communications strategies in the US and Canada to deliver on brand KPIs. Led the marketing & PR teams.
Maje Paris, Sandro Paris - SMCP Group
2019-2020
Senior Manager, Marketing
Oversaw communications strategy and built marketing team for both Sandro and Maje in North America. Rebuilt and led the marketing and creative team.
GUCCI
2018-2019
Defined marketing and digital strategies for all wholesale partners across Ready-to-Wear, Footwear, Accessories, Watches and Jewelry for North and South America.
Marketing Manager, Wholesale & Partners
Vince
2016-2018
Defined marketing campaigns and brand events and advertising strategies for all channels. Assisted with production of seasonal campaigns, lookbook and creative shoots.
Global Marketing Manager
Alice & Olivia
2015-2016
Defined marketing, advertising and events strategy for retail stores and wholesale accounts. Supported execution of New York Fashion Week presentations.
Marketing Manager
Vince
2014-2015
Assisted VP of Marketing and Marketing Manager in marketing and creative strategy planning and execution for retail, wholesale and e-commerce channels.
Marketing & Events Coordinator