Madeleine has led end-to-end special projects and collaborations, developing 360° strategies that span concept, partner selection, creative direction, and multi-channel execution. Her experience includes artistic collaborations, influencer-led initiatives, pop-ups, and cultural partnerships, all activated across PR, digital, social, retail, and experiential touchpoints. Each project is grounded in strategic storytelling and commercial objectives, ensuring collaborations not only generate cultural relevance but also drive measurable brand and business impact.
Maje X Claire Salvo
For the Fall-Winter 2025 season, Maje worked with Claire Salvo; a Los Angeles–based multidisciplinary artist known for her intricate, hyper-detailed works—often painted on unconventional surfaces like U.S. currency—that explore themes of value, culture, and representation, and have gained wide recognition through exhibitions and a strong digital following.
Claire created four custom artworks, inspired by the seasonal collection and campaign, that were displayed at the Maje boutique in Bloomingdale’s 59th Street. The process and intention was captured by Ryan Espinoza, in a short film shot on 16mm to be displayed in store, online and on social media.
Maje X The Surf Lodge
For the launch of its High Summer Capsule Collection, Maje took over the iconic Surf Lodge in Montauk, New York for a two-week residency in June. To mark the start of summer, the brand hosted twelve tastemakers and editors for an immersive weekend at the resort, inviting them to experience the spirit, energy, and lifestyle of Montauk through the lens of Maje.
A network of local creatives was engaged to authentically capture the moment, including photographers Bill Delano and Greg Kessler, who documented the boutique, surrounding landscape, and drone footage throughout the activation. Videographer Ryan Espinoza traveled with the group to produce real-time video content and teasers for daily Instagram posting, allowing audiences to follow the experience as it unfolded and extending the energy of the weekend well beyond Montauk.
Maje Celebrates 25 Years
To mark its 25th anniversary, Maje launched a capsule collection inspired by the late ’90s and early 2000s. To spark buzz, the brand hosted ten tastemakers at a P!NK concert at Madison Square Garden, fully wrapping a private suite to create an immersive, Maje-branded environment that brought the collection’s bold, nostalgic energy to life.
To extend the experience, Ryan Espinoza shot a series of videos in true nostalgic style featured Casimere, Bec Lauder, and Lillian O’Connor as they got ready for their big night out—capturing the excitement, style, and spirit of the collection in motion.
Miss M Bag Launch
In 2023, Maje unveiled the iconic Miss M bag—a bold new shape made for the modern woman. Fiercely independent, fearless, ambitious, and always on the move, the Maje woman takes center stage, with the Miss M bag as her ultimate companion.
Shot by: Ryan Espinoza
Maje X Maman
Celebrating the newly opened boutique in the Meatpacking District, and the beginning of New York Fashion Week, Maje partnered with French café and bakery Maman to create the Pain au Chocolat latte, inspired by the French pastry, as well as a bespoke cup in a seasonal print from the fall collection. The latte and cup were available exclusively in the Maman SoHo and Meatpacking cafés for the month of September.
The SoHo Maman location also featured the print on windows, and in Meatpacking with a small installation inside the space.